StandUpRanchers.com began on a Ranch, of course. Heather Warr, the CEO and visionary for this project is, herself, a Rancher's Wife. Heather started her own internet clothing store, shipping western wear and accessories from her ranch in Grouse Creek, Utah to supplement her income. With those skills and that of the Ranchers themselves, this site was created.
In Heather's own words: "I started this site because I wanted Ranchers to have a voice! A place they could learn about what is happening on other ranches and to have a place to bring them together. I want Rancher's to feel part ownership in this site, for it is their opinions, view points and commentary that I wanted to expose to the world. Ranchers love their lifestyle and we feature videos and articles that represent their views. Ranchers and those who relate to them (or who disagree with them) are encouraged to express their opinions about the posted videos and interviews.
"I also wanted to help them financially so that other Ranchers could find a way to supplement their incomes as well, by using a common site to find and post products and services which would benefit all. The economy is tight and gasoline is expensive. More and more people are shopping on-line and through catalogs. Ranchers are a loyal, tight group and tend to support each other whenever possible. The "Mom and Pop" stores are finding it almost impossible to sell their tack, clothing, feed and ranching essentials at a profit. I wanted to help them by removing the middleman and allowing them to sell directly from our site, to each other. StandUpRanchers.com is a site where the rancher can find EVERYTHING they need in one place! Not necessarily from the same seller, but one place that brings them all together.
"Please send us your opinions and your own videos and we would be glad to post them, if they are relevant to our focus and integrity of the site. May the good Lord who keeps us all, continue to bless the Rancher and keep us united!"
--Heather Warr, CEO StandUpRanchers.com